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Getting started with an effective customer retention strategy isn’t as easy as one would hope. As we tackle the concepts that make for an effective customer retention strategy, we revisit our data-driven approach and Atrium’s method of determining your readiness to adopt intelligent solutions in aiding customer retention.

Atrium uses a readiness assessment that can be leveraged by sales and strategy teams within your organization to assess the maturity of your company’s retention strategy. In order to effectively evaluate your organization’s current maturity level, we evaluate against six key principles:

Atrium’s readiness approach takes a deep dive into your organization’s…


By now, you’ve probably engaged with a chatbot at some point when browsing a website or using a mobile app. According to Salesforce, the number of service organizations that expect to utilize a chatbot within the next 18 months grew 136% in 2019 . It’s no surprise, as it allows many of their agents to spend more time dealing with complex problems.

And with the COVID-19 pandemic, we should expect more businesses to roll out chatbots faster to their customers.

However, organizations should consider investing more time and planning into building out an effective chatbot as certain choices can have…


This is the first post in a short blog series focused on preventing customer churn using a centralized data hub. Stay tuned for the insights you need to succeed!

The Problem: Recent Churn… and a Lack of Insight

Here’s a problem our clients deal with all too often: miscommunication. As an example, let’s take a hypothetical company we’ll call Magenta Inc. who sells widgets that help their customers with everyday activities. They have sales reps that sell the product, a fulfillment center to complete the orders, and a servicing team to help answer questions and resolve customer issues.

Magenta executives are noticing that churn within their customer base has…


Getting started with an effective customer retention strategy isn’t as easy as one would hope. As we tackle the concepts that make for an effective customer retention strategy, we revisit our data-driven approach and Atrium’s method of determining your readiness to adopt intelligent solutions in aiding customer retention.

Atrium uses a readiness assessment that can be leveraged by sales and strategy teams within your organization to assess the maturity of your company’s retention strategy. In order to effectively evaluate your organization’s current maturity level, we evaluate against six key principles:

  1. Customer Attrition Data
  2. Strategic Initiative
  3. Data Governance
  4. Existing Application
  5. Functional

Modern enterprise organizations are continuing to adapt data science solutions in multi-cloud environments, driving the importance of the ability to seamlessly integrate data across environments in a simple and secure way. In many of these organizations, sales representatives, support services, and marketing experts spend the majority of their time within a cloud-based Customer Relationship Management (CRM) system where they monitor leads and sales opportunities, track support cases to successful resolution, check on customer health, collaborate on forecasts, and more. …


This post originally appeared on the Atrium blog. Authored by ADAM ROARK

Getting started with an effective customer retention strategy isn’t as easy as one would hope. As we tackle the concepts that make for an effective customer retention strategy, we revisit our data-driven approach and Atrium’s method of determining your readiness to adopt intelligent solutions in aiding customer retention.

Atrium uses a readiness assessment that can be leveraged by sales and strategy teams within your organization to assess the maturity of your company’s retention strategy. …


This post originally appeared on the Atrium blog. Authored by AAKRITI JAIN

In the midst of one of the world’s most difficult times, a crew of fresh graduates from across the country began their Atrium journeys. Working from an office was not possible, due to the global pandemic, and simply stepping out of your own house seemed life-threatening.

For most, this was brand new territory. Even for those who had already been working remotely, it was still a challenging adjustment. But for us fresh graduates making the shift from college life to a professional environment, things were considerably more challenging…


This post originally appeared on the Atrium blog. Authored by TYLER POLLARD

Co-authored by Joshua Fleischer and Sarah Young.

As businesses increase their utilization of data and the insights they gather from it, universities are realizing the need to prepare students for today’s data-driven climate. Professors toe an interesting line. In a semester’s time, they need to provide a basic academic background for data modeling and analytics while also giving the context for solving business problems. In March of 2021 at Butler University, three of Atrium’s consultants spoke with Professor Jason Davidson’s Data Analysis and Business Modeling class about business…


This post originally appeared on the Atrium blog. Authored by SAKET CHATURVEDI.

According to Gartner, only 53% of machine learning models convert from prototype to production.

The statement above can also be articulated like this: 47% of machine learning projects fail to go into production. If an organization is set out to implement a machine learning solution in the first place, there can be a big chance that the implementation will fail.

Reasons for Failure

There are several factors that can lead to the success or failure of a project. …


This post originally appeared on the Atrium blog. Authored by ADAM ROARK.

Getting started with an effective customer retention strategy isn’t as easy as one would hope. As we tackle the concepts that make for an effective customer retention strategy, we revisit our data-driven approach and Atrium’s method of determining your readiness to adopt intelligent solutions in aiding customer retention.

Atrium uses a readiness assessment that can be leveraged by sales and strategy teams within your organization to assess the maturity of your company’s retention strategy. …

Atrium

As the market leader in intelligent solutions, we help organizations make smarter decisions and act on them. Learn more at atrium.ai

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