This post originally appeared on the Atrium blog. Authored by Miles Dapsauski.

Data science is certainly at the top of many business leaders’ minds at the moment. It seems that almost daily, headlines announce things like the increase in the number of firms that are investing in AI and analytics, or about the trillions of dollars in “business value” that experts say will be created in the next decade by these technologies. On the other hand, other experts tell us that a shocking number of data science projects (50–85%, depending on who you ask) never make it to production. These…

This post originally appeared on the Atrium blog. Authored by Gaurav Sinha.

As data volumes continue to increase, getting insights in a meaningful way is the new norm. With that, Tableau CRM is leading the charge. Embedded discovery and insights in Tableau CRM help Salesforce users to understand data trends and key customer insights.

Tableau CRM is already built with deep, native integration across the Salesforce platform. It helps to combine internal data and external data, and provides users with a more intelligent experience. …

This post originally appeared on the Atrium blog. Authored by Dustin Weaver.

In the past, getting rich customer data flowing between Salesforce and your data lake or data warehouse involved costly middleware and/or custom development. Recently, however, many companies have been consolidating their data lakes and data warehouses into Snowflake’s Data Cloud.

This has not gone unnoticed by Salesforce. As such, they’ve made it easier than ever to get your data flowing between Salesforce and Snowflake using a series of on-platform connectors.

Combining the Power of Salesforce and Snowflake

Salesforce has made significant investments to ensure that, together, their core platform and Tableau CRM has enough power…

This post originally appeared on the Atrium blog.

How can your organization increase lead conversion rate, identify risk of churn, improve win rates, and even retain employees? It starts with having the right data to produce critical insights at the right time in the right place — simple, straightforward, and accessible to all.

In this webinar, we discuss the true cost of avoidable customer switching, the probability of up-selling and cross-selling to existing customers, a data-driven approach to your customer retention strategy, and a demo of an intelligent system that enables field sales and specialty reps to maximize revenue opportunities.

Interested in advancing your customer retention tools and tactics? Learn more about our services.

This post originally appeared on the Atrium blog. Authored by Amitesh Patara

The COVID-19 vaccination program has ramped up around the globe, though one of the biggest challenges the world is facing is the distribution of vaccine doses to billions of people. Technology can play a critical role in ensuring it’s done effectively and efficiently.

Salesforce has made a move to help customers manage those efforts, and in January, they announced Vaccine Cloud to help governments, healthcare organizations, businesses, and nonprofits in coordinating vaccines, citizens, and employees. This will more rapidly and efficiently deploy and manage vaccine programs.

As an…

This post originally appeared on the Atrium blog.

So many AI projects fail… but why? There’s been increased interest around AI for years, with more organizations claiming it as a priority for business transformation. But adoption and ROI can be complicated for those just starting out with AI. Our CEO Chris Heineken spoke with Arijit Sengupta (Founder and CEO, Aible) about his years of experience in machine learning, his book AI is a Waste of Money: Why Most AI Projects Fail and the Secrets of Succeeding with AI, and the importance of adaptability as we look toward the future of AI investments.

This post originally appeared on the Atrium blog. Authored by Amitesh Patara

We are all well aware that it is difficult to extract information by looking at thousands of rows on a spreadsheet, but data visualization makes it very easy to identify patterns and trends. It helps give us a clear idea of what the information means by providing a visual summary through maps or graphs.

Tableau has truly proved that when it comes to data analysis, it is more about asking questions, not about learning software. Tableau is providing limitless data exploration without interrupting your flow of analysis with…

This post originally appeared on the Atrium blog. Authored by Dustin Weaver

The Tableau for CRM Partner Summit was February 9–10th — a two-day summit that focused on upcoming releases for Tableau CRM and highlighted the roadmap as well. As a Salesforce partner, the Atrium team uses this summit to help our consultants stay up to date on the future of Tableau CRM. We apply this knowledge to what we know of our customers’ needs and roadmaps to help build better systems of intelligence for them. Here is a roundup of some key highlights from the event.

Tyler Pollard on Tooltips

The Spring ’21…